In the ever-changing world of marketing, one truth stands strong: attention is the new currency. While digital advertising often chases clicks, outdoor advertising (OOH) thrives on impressions, experiences, and visibility.
In the ever-changing world of marketing, one truth stands strong: attention is the new currency. While digital advertising often chases clicks, outdoor advertising (OOH) thrives on impressions, experiences, and visibility.
Imagine this: You’re walking down a busy city street, your phone buzzing with notifications, your eyes darting between a cab, a shop window, and your inbox. You don’t click every link you see online. In fact, you hardly click at all.